• 24
  • May


If you have a lot of fan followers will you say no? If anyone is going to make you famous person, will you say no to them? Exactly, no. Because we like to be fame and familiarized among all. Due to this reason, we are attracted to Cinema actors and actresses. If you are bestowed with best dancer award in the competition, will you say no to it and throw away the award. Absolutely no, because everybody likes to be recognized and ranked at the top level.

In this scenario, imagine you are a digital marketer and your website ranked 1st among the all other websites. By this award, you will be overwhelmed with joy and perseverance to hold this rank ever with you. How did this happen?

If you really want to be the best digital marketer, then elevate Search Engine Results Page (SERP) of your website. Come on, let’s dive into this topic and know the nuances to get the much SERP results for your business marketing website.

What is SERP?

SERP stands for Search Engine Results Page. SERP is nothing but pages that usually displayed by the search engines, where we used to surf the information about something. SERP is an active response by the searcher to the queries he/she explored. In SERP, a table of results will appear as a response or reply to the searcher based on the keyword he/she gave. Mostly, the search results content will appear based on the matching keyword he/she gave in the search engine. As per your exploration in the website, every result will contain a matching title, link and webpage.

Do these things to be a notable and longing website for the users:

• Relevant data in the website based on the query,
• Content will content your users,
• Quality content, not a quantity one,
• Keywords play a key role in SERP,
• Avoid duplicate content,
• Use suitable audio and video to promote your rank,
• Mobile friendliness,
• Rich snippet description,
• Image interests the users,
• Find out your searcher’s intent,
• Maintain the privacy terms correctly,
• Optimize your page speed,
• Improve Click-through rate by enticing the users,
• Earn more supportive backlinks,
• Take good care of your website while revamping it,
• Create a secured platform (HTTPS),
• Use a canonical tag for similar contents,
• Update your articles at regular intervals,
• Serve the users to relieve from server issues,
• Compatible to all the devices,
• Possess a vast area of social signals,
• Altering content will alter the rank of your website,
• Consider using the Skyscraper link building technique,
• Endeavour to reduce your bounce rate,
• Your backlink anchor text should be an exact match to the keyword,
• Provide a great user experience,
• Find out your suitable schema for your website,
• Perfect Meta tag title with an accurate description,
• Focus on your page authority and domain authority scores,
• Detailed gist about the exploring information,
• Website is built to share certain information,
• Update the algorithms,
• Forget to practice Plagiarism and
• Earn a huge trust factor by authoritative and relevant outbound links.