Tap On These Digital Marketing Trends Before You Step Into 2022
As we come to the end of 2021, a year that was filled with mixed emotions, steady recovery, and massive Zoom usage, we’re all looking forward to 2022 with a lot of hope and positivity (and zero covid variants ugh). While the first half of the year was more challenging considering the chaos inflicted by the second wave, the second half was relatively smoother for all of us as we tried to adapt to the “new normal”. Both 2020 & 2021 saw some significant developments in terms of digital content creation and consumption, and have paved an interesting path for what’s to come in 2022.
Even though 2021 wasn’t as ‘lit’ as we all anticipated it to be, the digital marketing and social media fraternity did their jobs pretty well by churning out some amazing campaigns for all of us to consume and learn from. Now that we are heading to a new year (wishing to get rid of the virus permanently), we would like to take you through some trends (not the Reel ones, ofc) to keep an eye on for 2022, that are going to play a key role in not only content creation but also content dissemination.
R EE L S M O NI I T I Z A T I O N
We’re all addicted to Reels now, aren’t we? If you’re someone who keeps an eye on all those trendy Instagram dances and likes to groove on them as soon as you get a chance, then guess what, Instagram will start paying you soon! That’s right, Instagram is reportedly testing a “bonus” feature that will allow creators to make money via Reels. The feature is expected to roll out in 2022 enabling content creators to earn ‘Bonuses’ when they share new Reels on their account so don’t be surprised if you see us posting reels all day now!
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